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CaseStudy
Dr. Carol Osborne, D.V.M.
SEO Case Study: Dr. Carol Osborne D.V.M., American Pet Institute
Category: Veterinary Medicine & Health Care for Pets
Company Information: American Pet Institute, DrCarol.com, is an online retailer of natural health and pet anti-aging wellness systems. The company offers a patented revolutionary vitamin formula for dogs and cats that combines natural ingredients with the benefit of essential vitamins and minerals. Paawstm and Vitalifetm have the benefits to restore energy, improve quality of life, reduce bad breath, renew playfulness and fights the effects of aging. Paawstm and Vitalifetm are not available in stores.
Challenge: The online healthcare and nutritional supplements in the pet care retail industry is expanding at about 6% a year. With the annual pet spending expected to hit over $50 Billion over the next two years; creating a web presence and capitalizing on the revenue presented a challenge. With thousands of online pet retail companies vying for top search engine rankings for limited popular keywords, creating a strategy to develop and position the website that would compete in this market would prove difficult yet rewarding.
Results: Since working with World Synergy in Early 2007, DrCarol.com is now one of the top online natural health care supplements websites on the Internet today. We developed a unique marketing strategy combining multiple advertising avenues. Throughout 2007, DrCarol.com has continually gained top rankings within the biggest search engines including Google, Yahoo, & MSN
With key placement of top competitive keywords, gaining Google Page Rank, decreasing cost of pay per clicks while maintaining conversions, DrCarol.com has seen an enormous increase of monthly visitors
DrCarol.com has seen an increase of traffic by 27% since World Synergy has began SEO services.
DrCarol.com has enjoyed increasing monthly sales, nearly doubling sales from last year. With managing different advertising avenues, World Synergy increased web presence each month with other keywords that helps drive traffic to the site to achieve the ultimate goal of sales.
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