Microsoft SharePoint: What It Is and Why It Matters

Microsoft SharePoint can be utilized to solve a variety of needs for your organization.

As organizations continue to adopt policies that allow employees to work remotely and use personal devices for work-related tasks, it is more important than ever for leaders to consider how to keep a company streamlined and organized.

A flexible, accessible, and collaborative platform that stores documents, information, and communication all in one place will help companies who are looking to grow and scale. Especially, a platform that is cloud-based and supports and integrates with an organization’s day-to-day functions.

Developed by Microsoft, SharePoint is a great tool that serves as a document management and collaboration tool where files are stored, organized and shared within an organization. Microsoft SharePoint can be configured to run an intranet portal, extranet, and various websites, all of which are centralized to help teams collaborate, streamline data management and improve efficiency.


If you are looking for a scalable tool to help your organization grow, here are a few reasons to consider SharePoint:


Utilize a Single, Integrated Platform

SharePoint is built on an open, scalable architecture with support for Web services, meaning you can store all your business information in one central spot. This can range from things such as updates from Management to important announcements or events. SharePoint brings all of your information and communication to one internal platform so your team can quickly find the information they need when they need it.


Enjoy a Simple, Familiar & Consistent User Experience

SharePoint is tightly integrated with client desktop applications, e-mail and Web browsers to provide a consistent user experience across any platform. This simplifies how people interact with content, processes and business data, which ultimately makes your day-to-day easier.


Put Context Around Documents and Folders

A traditional document storage facility is usually a folder on a server somewhere. SharePoint is effective because it brings context to a folder by tracking versions of a document. When a document is updated, you see a change to the file name to represent versions – it’s an evolving piece of information that has a history as well as context.


Enable Constant Communication With Your Team

SharePoint brings collaboration to the table so that all staff can see important information and communication in real-time, from anywhere. Forget lost or deleted emails, SharePoint encourages collaboration and provides staff with the ability to connect with each other via a central portal.


For more information on how SharePoint can improve office productivity and increase collaboration, contact us.

7 Compelling Reasons Your Business Needs SEO in 2018

Your Business Needs SEO in 2018

In the age of Google and online searches, simply having a website is not enough. 

Just because you have a website, how are people going to find it? To make your website effective and worthwhile, a strong SEO strategy is a necessity.  


What is SEO? 

At a high-level, SEO, or search engine optimization, is the way of managing the visibility of a website on a search engine’s results page. The goal of SEO is to increase search visibility, which in turn will increase site traffic. 

Here’s how it works.  

Google ranks sites based on a combination of two categories: relevancy and authority. Relevancy is how close the content of a page meets a user’s needs and expectations. For example, imagine you searched for “women’s boots” on Google. The search results that appear have been optimized for the term “women’s boots” – making them relevant for Google to pull onto the results page. Authority is a measure of how trustworthy or authoritative the source of the content is. Certain tactics, including on-site optimization, ongoing content marketing, and off-site optimization help with this. 

So, if you have a strong strategy for incorporating relevant keywords in your website, you have a higher likely-hood of being relevant on Google searches. As a result, driving higher engagement, sales, and much more.  


Here Are 7 of Our Top Reasons to Invest in SEO this Year: 


1. SEO Yields a High ROI

SEO is one of the only marketing methods that allows you to generate high volumes of traffic and attract qualified leads to your website for a minimal investment. The investment that you allot for SEO will help take your business a long way with increased traffic leading to more revenue generation. 


2. SEO Helps Build Your Brand

SEO helps people become aware of your brand and grows the visibility of your website online. With a targeted keyword list and fresh content strategy, when prospects search for specific keywords that you have optimized for, they will see your brand. Not to mention, SEO is 24/7. Once you rank high in search engines, your brand is promoted while your company sleeps.   


 3. SEO is Affordable

Optimizing a website is essentially free unless you boost ads through PPC. The only investment in SEO is the time of an individual or team – whether you choose to outsource to a marketing agency or hire an internal marketing team.  


4. SEO Helps You Stay Ahead of the Competition

According to recent studies, 81% of shoppers conduct online research before buying a product or service. By optimizing for specific keywords based on your product offering, potential consumers will see your brand name before even entering a store or deciding which brand to purchase from online. This enhances your sales and either sets you apart from your competitors who don’t take advantage of SEO or levels the playing field with those who do. Meaning, you won’t be over-looked when people search for your products.


5. SEO Gives Small Companies an Edge on Larger Companies

If you own a small company, you may find that it’s hard to compete with the big dogs when it comes to advertising. A strategic SEO plan is your exception. While large brands may spend millions of dollars on advertising, an effective SEO strategy will help you gain higher rankings and go in the back door to acquire customers without spending an extreme amount. 


6. SEO Increases Trust for Your Brand

SEO provides an easy way to pre-qualify your brand and present authority to prospects. If you are on the first page of Google, potential customers will immediately see you as an authority in your space and will have fewer hesitations about giving you their email or credit card information. 


7. SEO Pulls-In Quality Traffic

Traffic generated organically has a high likelihood of converting. Why is this? Because those that click through to your website are searching for a problem that you solve. Better yet, they are already interested in your products and services. You can “pull” traffic to your business without having to “push” out advertisements to persuade people to buy.


For more information on how World Synergy can help grow your organization with a custom SEO strategy, contact us 

The Benefits of Moving to the Cloud

We’ve been talking about “the cloud” for years now.

With advancements in technology, the adoption of cloud-based technology is rapidly growing. Especially among small to mid-sized businesses. In fact, it’s safe to assume your business is probably using cloud-based tools in some capacity. Ever heard of Dropbox? Cloud-based. Facebook? Also cloud-based. The list goes on.

“The cloud” refers to a collection of servers located at a central location that store data or serve various technologies. You can host many applications, data, email and other functions “in the cloud,” which has far more power and resources than an on-site server. As a result, it’s become unnecessary for some businesses to maintain an on-site server when the cloud is a more efficient and effective option. And with devices getting cheaper and internet connectivity exploding, cloud computing is a smart, viable option for business owners.

Maybe you see the value in cloud computing, but you haven’t quite made the decision to move your business to the cloud. Here are 5 reasons to move to the cloud and take that next step to drive your business toward success.


1. Enhanced Security

Every digital device that holds your company’s sensitive information is a security risk for your business. Think of your employee’s laptops and mobile phones that store company data. If a device gets lost or stolen, there’s a chance it will get into the wrong hands, which threatens your organization.

Moving to the cloud boosts an organization’s defenses and limits hackers’ chances of stealing private, digital assets. When you store everything in the cloud, you have complete control over who gets to see and handle company assets. You can set up parameters for certain employees to only access specific items, and you can remotely wipe clean a lost or stolen device before anyone finds sensitive information in mere minutes.


2. Cost Effective

With the cloud comes cost savings. Not only does the cloud eliminate the expense associated with physically storing and maintaining the resources that power that technology, but it eliminates the cost of computer equipment, an IT support team’s time, and additional software or storage. Most cloud platforms allow you to make monthly or annual payments as a part of a membership, without having to worry about any outside expenses.

The cloud also provides the ability to scale quickly and easily. With cloud storage, you can simply purchase more storage or resources in the cloud as you need them. You can also scale back when necessary, meaning you save money by eliminating resources you don’t need.


3. Improved Flexibility

Because the cloud is driven by the Internet, you can typically access cloud-based technology from any device with an Internet connection.

This means that when everything is uploaded to the cloud, you can work on anything, from anywhere, updated in real-time. At your desk, while waiting in line, or even on an airplane – the cloud enables access all over the world. As a result, cloud computing helps create a flexible workplace; employees can work from home, remote offices or in a different country. In turn, this gives employees more time in the day to work from where they want, when they want. Which, ultimately, can enhance employee productivity and collaboration.


4. Constant Backup and Disaster Recovery

When you store your data in the cloud, your assets are automatically backed-up. You never have to worry about a natural disaster or fire ruining your on-site storage and setting you back years in time and money. Your data lives in the cloud, which is virtually untouchable by any physical force.


5. Reduced Administrative Work

Cloud-based ERP software enables you to access reports at any time. You can access cash flow and profit and loss statements instantly and in real-time, with updated information that is customized to match what you need. This helps them keep an eye on what’s going in and out to make good decisions that will lead to the scaling-up of your organization.


For more information on how World Synergy can help your organization move to the cloud, claim your free Cloud Readiness Assessment or contact us.

Why Your Business Needs Video Marketing in 2018

It’s no secret that the use of video marketing is on the rise.

By 2020, video marketing is expected to account for 79% of global internet traffic. Why is this? The answer is simple. Video is what users want and trust, and brands have recognized that video is effective so they keep producing more. It’s the most effective marketing strategy for organizations to enhance brand recognition, promote products and services, and reach consumers. That said, if video marketing is not incorporated into your organizations content marketing strategy in 2018 – it should be.

To help you better understand the benefits video marketing, here are a few key reasons why you should leverage video in 2018 to enhance your organization’s marketing and sales strategy:


Video Improves SEO

Google loves video. In fact, adding a video to your website can increase the chance of a first-page Google result by 53 times. Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content.

Google now owns YouTube, which is the second largest search engine on the web (right behind Google). Meaning, together they’re essentially an SEO powerhouse waiting for you to share videos with their users. Optimizing your videos on Youtube for SEO (done by including catchy titles and descriptions and adding a link back to your website, products, and services) opens a door to the world of interactive videos, which gives potential customers a way to take the next step.


Video Enhances Email Click-Throughs

When used in an email subject line, the word ‘video’ can boost the open rate of an email by 19%. On top of this, studies show that 4 times as many customers would rather watch a video about a product than read about it. Therefore, adding video to your monthly email campaigns around product offerings catches the attention of users looking for quick, relevant information. In turn, getting them to open your email.


Video Appeals to Mobile Users

Video and mobile go hand in hand. In fact, 90% of consumers watch videos on their mobile device. As mobile devices become more and more ingrained in people’s everyday lives, this statistic is only expected to rise. Promoting videos on platforms that are frequently utilized on a mobile device (such as social media) gives your video a higher reach volume than by just hosting it on your website. And, if your brand already has a social media presence and solid following (which it should!), sharing videos is very easy.


Video Encourages Social Shares

Social media provides a hub for users to share updates, trends, and thoughts with friends and family. Videos that appeal to user’s emotions and beliefs or interests are likely to be shared to a much larger network – increasing video reach by exponential amounts.

With all that said, by utilizing video on social media, not only is your brand message reaching a large network of users – but if users like it and share it, it’s also reaching their networks. The opportunity for branch reach on social media is nearly endless:

  • 500 million people watch videos on Facebook every day
  • 10 billion videos are watched on Snapchat every day
  • 82% of Twitter users watch video content on Twitter regularly
  • 8 out of 10 18-to-49-year-olds watch YouTube in an average month


Video Engages Everyone

Video is a great tool for learning, but it’s also super easy to consume. Meaning all users – even the laziest of buyers – could have an interest in learning more about your what your video has to offer. Consumers look for quick, easy-to-understand information, and a video that can quickly show a product or service will capture a wide audience.

Producing videos for your business requires creativity and knowledge, and when done right, helps to enhance customer engagement to drive sales and grow your company reach. Investing in a video marketing strategy in 2018 will help take your organization to the next level, as video marketing is showing no signs of slowing down!


For more information on how World Synergy can provide video production services for your organization, contact us.

5 Reasons Ecommerce is Important for Your Business

Your B2C Business Should have an Ecommerce Website in 2018. Here’s Why.

In today’s competitive and convenience-focused society, no longer are consumers looking to venture to the streets to buy items. Instead, consumers want to shop from their own homes when they want, and how they want. From startups to small businesses to huge brands, companies that are in high-growth mode benefit from having an ecommerce website to reach the next generation of consumers.

If you’re still on the fence about launching an ecommerce store, here are 5 reasons ecommerce is important for your business and how you can benefit from moving online this year.


1. Reach a (much) larger audience and drive sales

An ecommerce website has no geographical limits. Meaning, you can reach anyone from anywhere if you offer to ship to their location. By reaching your target market worldwide without having to open a physical branch of your store, you save money on physical placement, so you can focus on what really matters: product quality and business service. A business run on the web offers you limitless possibilities to grow – making the world simply your oyster.


2. Make it convenient for consumers to shop your products and enhance customer satisfaction

An online store is available all day, every day – meaning your customers can visit your store at all times, no matter what their schedule might be. As online shopping becomes more of a normal habit for consumers, people are choosing to shop online to find the items they want or need without having to take time out of their day to travel. A flexible experience for consumers to shop how they want when they want offers the most comfort possible for your customers with the least amount of effort on your part, making the experience a win-win for both you and the customer.


3. Scale your business for the long-term and enhance growth opportunities

As your business grows it’s very likely you’ll want to grow your product range and your target audience, as well as develop your business for consumer demand. An ecommerce site lets you scale your business accordingly, allowing you to add more products, add more payment options and even grow who you choose to ship to, without having to worry about changing your location or moving to a larger premise.


4. Collect consumer data to re-target and reach prospective customers

An ecommerce website gives you the ability to gather customer information, so you can continue to promote marketing efforts to them (and further grow their brand experience). Consumers provide their information by signing up for an account, opting into email promotions, or purchasing a product – and by gathering these email addresses, you are then able to stay in front of the customer through email marketing or other digital marketing strategies.


5. Personalize your user experience and keep consumers coming back for more

There are many ways in which ecommerce can be used to forge a more personal connection with customers. For example, an ecommerce site could include personal recommendations, order tracking, quick customer service, or personalized rewards, allowing your business to offer the same kind of personal service online that you would offer face to face.



To learn more about how World Synergy can assist your organization with ecommerce website developmentcontact us.

Lead with an eCommerce Prophet 21 Integration

Epicor Prophet 21 Integration: a Leading Enterprise Software Solution for Wholesale Distribution

If you are a Wholesale Distributor looking to integrate a new eCommerce ERP software system to run your warehouse, an Epicor Prophet 21 integration with your eCommerce platform might be a perfect solution.

A Prophet 21 integration offers you a full suite of order management, supply chain, and warehousing capabilities, all built within a single business platform. A Prophet 21 integration provides you with a complete enterprise software solution that takes your business from order entry to the warehouse, from financial management to purchasing, and ties everything together with comprehensive inventory management functionality that keeps your business running smoothly and effectively.


Designed for Distribution

Prophet 21 is designed specifically to meet the wants and needs of the Distribution industry. In today’s ever-changing supply-chain, your organization demands a dynamic solution that is fit to scale with your warehouse.

Prophet 21 is uniquely positioned to manage the requirements of multiple distribution industries, including Electrical, Fasteners, Fluid Power, Industrial, Medical Supplies, Petroleum, Pharmaceuticals, and many more. Support your company’s growth with rapid implementation and easy expansion, no matter the size or diversity of your supply chain with Prophet 21.


Prophet 21 Integration Capabilities

Epicor Prophet 21’s platform offers a complete value chain solution that meets both supply and demand sides of the business, backed by deep industry knowledge, flexible solutions, continuous innovation, and customer-focused service and support.


Financial Management

Prophet 21 keeps your business proactive by providing a real-time general ledger and real-time financial statements. As a result, you have a better handle on your company’s financial situation as business is transacted.


Customer Relationship Management

The software covers the full spectrum of sales with a robust CRM offering. Prophet 21 includes basic CRM functions like contact management and opportunity tracking but also includes a 360-degree view of the customer, sales master inquiry functions, and customer buying trend analysis.


Order Management

Prophet 21 enables you to complete the entire order entry process from one screen. No matter how your orders are placed (over the counter, on a desktop, etc.), the order information goes directly into your Prophet 21 solution for faster processing, which eliminates re-keying errors.


Inventory Management

A Prophet 21 integration enables you to balance your customer service needs while maximizing your ROI by increasing inventory turns and reducing your inventory investment. Dynamic inventory replenishment methods give you the flexibility to lower carrying costs, minimize excess or obsolete inventory, improve cash flow, and enhance customer service.


Purchase Management

Prophet 21 centralizes the purchasing process, in turn enabling you to optimize buying power and inventory levels. Increase customer service levels in relation to costs by adjusting your processes to meet your customers’ ever-changing needs.


Warehouse Management

Prophet 21 warehouse management tools provide flexible, real-time control and efficiency, from receiving through shipping. Business transactions affecting the warehouse are automatically generated and processed without rekeying information. Therefore, saving time and reducing errors.


Prophet 21 Resources

Learn more about our integration services for Prophet 21.

For the complete Epicor Prophet 21 features list, download here.


Contact us for more information on how World Synergy can help your organization grow with a Prophet 21 eCommerce integration:

Rein in the Holiday Season with World Synergy

Have You Ever Questioned WHY Reindeers are Associated with the Holiday Season?

Here at World Synergy, we are always questioning WHY things are the way they are. And this Holiday season, after planning our Customer’s Holiday gift campaign, we got to thinking about Reindeer.

Why is it, according to U.S. tradition, reindeer are the animal associated with the Holidays and Christmas? Where did this tradition originate? To rein in the Holiday season, here’s a look at the origin of the Holiday reindeer and how it’s come to play such a central role in many Western traditions.


The History of the Holiday Reindeer

The first known written account of reindeer in association with the legend of Santa Claus occurred in 1821. That year, New York printer William Gilley published a 16-page booklet titled A New Year’s Present, where reindeer are first introduced as the animal that drives Santa’s sleigh.

Reindeer were once viewed as mysterious creatures linked to lands in the Northern part of the world. Their population was widespread in Scandinavian and Eastern European countries where, during the 18th century, they were domesticated. They were often used in transportation, pulling sleds and sleighs, and are still an important aspect of some indigenous northern European cultures. Typically, Reindeer can pull up to twice its weight, making them an ideal animal for pulling a sleigh loaded with cargo. They are well-adapted to living in cold regions and under rugged conditions, and their large broad hooves act like snowshoes to support them over the snowy and boggy ground.

During the 18th century, as trade, immigration, and travel became more global, customs and myths from foreign lands were naturally incorporated in the West.

In Norse and Germanic mythology, Thor, the God of Thunder, soars through the sky in a chariot pulled by two magical, horned goats. Theories hold that this may have influenced the creation of Santa’s sleigh and flying, antlered reindeer by the Western author who first introduced the reindeer.

Taking this into account, it makes sense that, if this author was familiar with Dutch or Germanic mythology, the synergy of a strong, snow animal and idealized mythical God is what is what merged the reindeer with the Western story of Santa Claus.


This Holiday season, we wish you peace, joy, and growth. From our Team to yours, Happy Holidays and Happy New Year!



Marketing Automation 101: What and Why?

Marketing Automation: What it is & Why it’s Important to Your Success

Chances are, you have heard of the term marketing automation. It’s been a buzzword in marketing for the past few years, and we are predicting it is only going to become increasingly more popular in 2018.

To get started with marketing automation, we’ve outlined what it is and why it’s important to your organization’s marketing success.


What is Marketing Automation?

Marketing automation, you guessed it, refers to software that automates your marketing efforts.  Simply put, it exists with the goal of executing marketing actions (i.e. sending out email campaigns, publishing social media posts, updating CRM systems with website engagement, etc.)  without any in-the-moment manual action.

When used correctly, marketing automation’s end-goal is to nurture prospects with personalized content that is meant to convert them into loyal customers. As a result, giving you (the marketer) more free time to focus on strategy, instead of just tactics.


Marketing Automation’s Impact

As you know, the goal of marketing is to generate more revenue for your company. To do this, you need to drive traffic to your website, convert that traffic to leads, and then close those leads as customers. Email marketing is a popular strategy that organizations utilize to push their message out and generate sales. But does it work one the email lands in your prospects inbox? It’s hard to tell.

This is where marketing automation makes a large impact. Marketing automation allows you to nurture your leads through the entire buying process, delivering highly-targeted, personalized messages that address their specific barriers to purchase.

As an example, here is what a basic automated email workflow could look like:

Step 1: You send an email invitation to a targeted list of contacts to sign up for a webinar your organization is hosting.

Step 2: You send a thank you note to all the people that attended the webinar, along with the presentation.

Step 3: A few days later, you send a follow-up email to the list of people who registered for the webinar, offering them a case study relating to that topic.

Step 4: Finally, when a recipient downloads that case study, your sales team will get a notification so they can follow up with them (this person is now much more qualified and is likely farther down the buying process).

From a customer perspective, they are receiving a much more personalized journey than that of an email blast that is sent out to thousands of others on a scattered list. From marketer’s perspective, you are providing a journey that is targeted, automated, and efficient to reach your target audience.

Let’s go over some of the benefits so you’ll see why marketing automation is important for marketers and business owners.


Marketing Automation Fast Facts

  • Marketing automation drives a 5% increase in sales productivity and a 12.2% reduction in marketing overhead.
  • 75% of marketers say the biggest benefit of automation is saving time.
  • 77% of marketers see an increase in conversions by using marketing automation software.
  • 80% of marketers increase their leads when using marketing automation software.
  • 45% of agencies rely on marketing automation platforms to show ROI and 42% use marketing automation to measure performance.
  • 68% of marketers say the biggest benefits of marketing automation include increased customer engagement.


What are the Benefits of Marketing Automation?

1. Save Time and Increase Productivity

With marketing automation, you never have to worry about going into a tool every day to schedule social media posts or ship one-off emails. A marketing automation tool allows you to schedule everything you need ahead of time, which will free you up to do other marketing activities.

Integrated tools such as SharpSpring allow you to bring all your marketing efforts into one portal – saving you from having to switch between tools for social media, email, CRM, and more.


2. Get More Out of Your CRM

By integrating your CRM software with your marketing automation tool, you can see your contact’s sales and marketing activities all in one place. Most importantly, where your contacts are in the marketing funnel.

Marketing automation tools will show you what resources your contacts have downloaded, what web pages they interact with, and how frequently they engage with your brand online (just to name a few). This gives you a much fuller picture of a contact’s relationship with your brand and makes it easier to align your outreach with it.


3. Ensure Smooth Workflows and Consistency

When manually performing repetitive, routine tasks, human error can get in the way. Marketing automation systemizes activities, processes, and documentation, allowing for a smoother marketing workflow. For example, if a user subscribes to your blog, you can enable workflows to automatically send a welcome email suggesting articles or sharing a follow-up offer.

Similarly, abandoned-cart emails have become increasingly popular for ecommerce sites, which are sent to users who leave items in their online shopping cart, enticing them to come back and purchase what they may have forgotten about. With marketing automation, all of this is done on its own; no need to worry about manually sending out emails to your database.


4. Reap from “Big Picture” Data

Marketing automation tools show insight into your marketing KPIs (key performance indicators). Automated reports provide comprehensive analytics of your traffic, conversion rates, clicks, etc. all in one place.

These tools give you a big picture of your data and how everything works together, rather than forcing you to jump from platform to platform.


5. Enable Personalization

Marketing automation tools make personalizing content to your target personas easy. Incorporating customized elements, like adding an email recipient’s first name to an email introduction, make your emails appear more personal; as if they were sent specifically to them rather than to a large list. As a result, this drives higher open and engagement rates.

With marketing automation, personalized workflows are easy to set up, and deliver real results. By reaching the right person at the right time with the right message, you can customize your content to meet your personas needs and/or provide the solutions they’re looking for when they need them.


In Conclusion

In a nutshell, marketing automation helps streamline your marketing and sales process and gives you greater visibility into what your visitors and leads are actually doing online. By nurturing your prospects, you avoid the hard-sell approach in favor of content that is personalized, relevant and aligns with what our customers and prospects are looking for.


To learn more about how World Synergy can assist your organization with a strong marketing automation strategy, contact us.

The Benefits of NetSuite ERP

Lead with NetSuite ERP: the World’s #1 Cloud-Based ERP Software

If you are a high-growth organization, chances are you have been faced with the decision to choose a financial and accounting software that is fit for your company. Perhaps you are a startup looking at systems for the first time, or an organization that is unhappy with or has outgrown its current software. No matter the reason, it is inevitable that you will face the software selection process at least once. Therefore, you should have some background knowledge of the many different options that are available in order to choose the best one for your business.

In this blog, we will focus on NetSuite ERP – the world’s leading cloud-based ERP software. In today’s dynamically changing world, your business demands financial management solutions that are flexible, quick, and responsive. NetSuite ERP is a software that we recommend to all our clients and partners because it fits the wants the needs of all types and sizes of businesses – from small to mid-sized to enterprise. In fact, research shows that organizations using NetSuite experience the following benefits:

  • Reduce IT costs by 50% or more
  • Accelerate financial close by 20%-50%
  • Cut order-to-cash cycle by 50%+
  • Reduce audit preparation time by 50%
  • Reduce invoicing costs by 25%-75%


The Top 5 Benefits of Implementing NetSuite ERP


1. NetSuite ERP is Integrated to Support All Other Functions of Your Organization

With an integrated approach, NetSuite encompasses an entire suite of solutions, tailored specifically for individual companies. From integrating your CRM and eCommerce to Inventory and Advanced Warehouse Management, Services Resource Planning, Human Resources, and Professional Services Automation, NetSuite has it all in one combined suite.

NetSuite ERP enables organizations to manage costs, optimize accounting efficiency, streamline order management and procurement processes, eliminate manual reporting, and improve overall business productivity. The deployment of a single system across an organization improves financial reporting and close times, employee productivity, and integrated complexity, which leads to an increase in proactive decision making across the business.

By integrating NetSuite ERP with all other operational opportunities, you no longer have to worry about procuring, installing, and maintaining multiple application systems and the integrations between them. This time and money saved over time can be pushed back into your organization to further improve your business operations.


2. NetSuite ERP Provides Real-Time Visibility to Make Timely and Informed Decisions

NetSuite dashboards provide data from all departments, so executives and employees can spend more time analyzing and acting on data and less time gathering it. The dashboard offers highly customizable reports, graphs, and snapshots, enabling you to drill down into information for deeper insight. You can access key performance indicators (KPIs), such as sales, forecast, orders, support, cases, accounts receivable, items to ship, and more, anytime and anywhere – which, as a result, allows you to accelerate your business decisions and sharpen your competitive edge.


3. NetSuite ERP Offers Workflow Automation to Standardize Processes

NetSuite ERP standardizes processes and automation of events to assist in ensuring that each customer engagement is managed and executed in a consistent manner. Workflow automation can help a company be proactive in customer management by identifying problems early and suggesting corrective action. Automating order management, fulfillment, invoicing, cash collection, expense approvals, and financial consolidation (just to name a few) enables you to avoid new hires that would otherwise be required to manage these processes, and redeploy staff to higher-value activities to help your business innovate and grow.


4. NetSuite ERP Scales to Assist Growing Companies

NetSuite ERP allows for the easy addition of both users and modules without any installation. With traditional on-premises software, companies need to purchase the highest user license count it might incur at any period. NetSuite, however, allows you to scale up your user count for busy periods and scale down when not needed. That means no consultants and no IT unless additional configuration or enhancements are needed – saving you further time and money on IT needs.


5. NetSuite ERP Provides a Platform for Enhanced Collaboration

For high-functioning service organizations, NetSuite ERP provides a platform for collaborating around projects, financials, and core responsibilities. Constant communication with clients and associates can improve service delivery by ensuring that expectations are met, and through the deployment of NetSuite’s customer center, you can ensure that clients have access to relevant information and are continually satisfied.


Interested in Learning More About How NetSuite ERP Can Help Leverage and Grow Your Business?

> Download: Scale Your Organization with NetSuite (NetSuite Overview)

As a NetSuite Solution Provider, our team of NetSuite experts customize, integrate, and manage NetSuite solutions for organizations of all types and sizes. Fill out the form below to contact our team of NetSuite Partner consultants or to set up a demo of NetSuite ERP:

5 Reasons to Take Your Website Mobile with a Responsive Website Design

A responsive website design that is compatible with mobile devices is more important than ever.

Mobile devices have become the norm in recent years, forever changing the way people communicate, businesses sell, and technology accelerates. For businesses, this means that having a responsive website design that is compatible with mobile devices is more important than ever.

The number of mobile device users rises every day, which, for businesses, means a larger audience to reach with a mobile-friendly website to showcase, market and sell products and services. As users become more and more accustom to using smartphones, having a mobile website (also known as responsive design) for your business gives you the opportunity to interact with your customers and engage them enough to encourage them to repeatedly visit and purchase items.

Here are 5 reasons to take your website mobile with a responsive website design:


1. Mobile is Where Your Customers Are – and It’s What They Expect.

A poor mobile presence can make your organization look unprofessional and out of touch with the modern consumer. Consumers now expect a seamless experience and brand consistency when accessing your website online with smartphones, and a responsive website design does just that.

With mobile device usage accounting for roughly 50% of all web page views worldwide, users are used to turning to their device to conduct online searches. In fact, studies show:

Your website is an extension of your brand – and often, the first touch-point your consumers have with your business. Having a responsive website design is the first step you can take to engage your audience and cater to their expectations.


2. Responsive Websites Provide a Flexible and Consistent User Experience

Responsive website design revises your standard website to have your layout respond accordingly to the type of device which the site is viewed on, from smartphones to tablets to desktop computers. Responsive websites customize and personalize the end user experience, in turn, enticing customers to click through your website with ease and efficiency.

A responsive site means no more pinching and zooming, and no more side-scrolling, to see an entire site that doesn’t fit on a mobile screen. And a better user experience reduces bounce rates, boosts website conversions and improves brand perception.


3. Mobile Websites Drive Sales

When your website is responsive, you are providing your users with an easy-to-use platform to learn more about your services and purchase products while they are on the go. This means you have the opportunity to reach them anywhere, at any time. In 2017, about 50% of mobile shoppers turn to smartphone or tablets for purchasing products because of convenience, and 46% opt for a mobile platform to save time.

Studies show that mobile users buy more than people who primarily use desktop computers. Mobile devices give people the power to be informed consumers who can use their phones to instantly read product reviews and compare brands, which removes second-guessing. Global mobile commerce revenue is forecast to increase from just over 170 billion U.S. dollars in 2016 to nearly 694 billion U.S. dollars in 2019 – and there are no signs of spending slowing down.


4. Google Favors Responsive Websites

Back in 2015, Google announced new algorithms that favor responsive websites. Now, mobile-friendly websites rank higher in search results in efforts for Google to provide relevant, high-quality search results that are optimized for all user devices.

This means that your website has a good chance of being displayed earlier and more often in Google’s search engine results if it loads faster, looks better resolution-wise, and is also easier to navigate on the user’s mobile device.


5. Responsive Websites Provide Easy Call-to-Actions

A mobile-friendly website gives your customers easy access to information on your organization right from their phone. You can include all details regarding your business on your website, giving your visitors easy access to your office or shop address, contact numbers, directions, maps and so on.

Additionally, you can make use of typically mobile-specific features such as location and click-to-call to your advantage. These details enable them to contact you with ease, without having to wait to get more details or to find a place that gives them access to the Internet. Large call-to-action buttons on your website allow users to contact you right from their phone – which, in turn, helps to grow leads and nurture sales.


Interested in implementing a mobile-friendly website for your organization? Learn more about our Custom Website and Application Development solutions, or Contact Us today.