The General Data Protection Regulation (GDPR) and Your Business

The GDPR: Effective May 25, 2018

You may have heard about the General Data Protection Regulation (GDPR) that has been put into effect today, May 25, 2018. Below is a brief breakdown of what you need to know, including next steps.

 

The GDPR: What It Is

As of today, the GDPR is a law in effect that protects all EU citizens’ personal information by governing businesses that process the information.

 

Who Is Impacted?

The law applies to companies inside or outside the EU that offer goods/services to individuals within the EU and collect the following personal data of any EU citizens:

  • A name
  • A home address
  • An email address
  • An Internet Protocol (IP) address
  • Personal credit card information

 

Next Steps

If we manage your website, we are working to update your forms if the above applies to you. If we manage your network, your network admin will be reaching out to you to discuss this impact. If we do not currently manage your website or your network, and you would like our assistance in becoming compliant, please contact HelpDesk@worldsynergy.com.

Adobe Announces Intent to Acquire Magento Commerce for $1.68 Billion 

Adobe to Acquire Magento Commerce

This week, Adobe announced their intent to acquire Magento Commerce, a market-leading commerce platform, for $1.68 billion.  

In announcing the acquisition of Magento, Adobe stated, “At the core of every great experience are content and data, which enable the consistent, personal, intuitive experiences consumers have come to expect. Commerce is also integral to the customer experience. Consumers and businesses now expect every interaction to be shoppable – whether on the web, mobile, social, in-product or in-store.” 

Adobe, a leader in content creation, marketing, advertising, and analytics, will now be able to leverage commerce and enable real-time experiences across the entire customer journey with Magento Commerce.  

The addition of the Magento Commerce Cloud will enable commerce to be seamlessly integrated into the Adobe Experience Cloud, delivering a single platform that serves both B2B and B2C customers globally. The Magento Platform brings together digital commerce, order management, and predictive intelligence into a unified commerce platform enabling shopping experiences across a wide array of industries, including consumer packaged goods, retail, wholesale, manufacturing and the public sector. 

The acquisition brings to light the importance of the future of commerce – experience-driven commerce. “Embedding commerce into the Adobe Experience Cloud with Magento enables Adobe to make every moment personal and every experience shoppable,” said Brad Rencher, executive vice president and general manager, Digital Experience, Adobe, in the acquisition statement.  

The acquisition is expected to close in the Adobe fiscal third quarter, subject to regulatory approvals and other customary closing conditions. 

 

Resources: 

 

For more information or any questions, contact our Applications Team.

Phishing Attack Alert: Apple, Royal Wedding and GDPR

Phishing attacks often follow major events.

Following the royal wedding and this week’s implementation of GDPR, the European Union’s General Data Protection Regulation, there are sophisticated phishing scams targeting people just like you.

 

Threat #1: Apple Users Beware

This threat targets Apple users. In an email that appears as though it has come from Apple, a message threatens you with account suspension and claims that if you do not take action, your account will be “restricted”. The email will claim that Apple is proactively preparing to better protect your data, and include a link that will take you to a legitimate-looking (but bogus) Apple site, prompting you to update payment details, credentials, and more personal information.

What You Should Do: If you receive this email, DO NOT click on the link to the fake Apple website. If you do, definitely DO NOT fill out any forms prompting you for personal information on the site. Delete the email from your inbox.

 

Threat #2: Watch Out for Royal Wedding and GDPR Links

This weekend’s royal wedding is a hackers dream. Wedding fever has taken over the net and a variety of scams and attempts to steal personal information are out there. For example, there are quizzes online that claim they will generate your “Royal Wedding Guest Name” and then want your mother or father’s middle name, pet names, street you live on, and the like.

What You Should Do: DO NOT click on links in emails and social media links related to the royal wedding or open suspicious attachments that claim any kind of problem with “GDPR”. Ignore these on social media and delete any emails that are sent to your inbox.

 

Additional Resources

[KnowBe4, Inc.] Scam of the Week: GDPR Phishing Attack With Apple Flavor / Royal Wedding
[Threatpost] GDPR Phishing Scam Targets Apple Accounts, Financial Data

 

Please contact our HelpDesk if you have any questions or concerns.

The Benefits of NetSuite WMS

NetSuite: the #1 Cloud ERP Software.

Due to retailers like Amazon, who are raising the bar on rapid, error‐free fulfillment at extremely low cost per unit, consumers now hold expectations that for a small to mid-sized distributor might seem impossible to keep up with. Consumers today expect that orders will consistently ship within one to two days, without mistakes or any wrong items. They want what they want when they want it, and it’s your job to keep them happy.

A strong warehouse management system (WMS) can help you stay at the top of your industry.

By using a WMS solution, the costs of staying in stock, processing shipments, and managing human capital are reduced considerably – helping you stay competitive in the market.

Systems such as NetSuite can virtually change your business model by improving productivity, streamlining processes, and giving you a scalable, cloud-based WMS software that integrates with all your business needs.

 

What is NetSuite WMS?

NetSuite WMS is a scalable warehouse management system that is part of the cloud-based NetSuite platform. This platform also hosts other NetSuite systems such as ERP, CRM, ecommerce and professional service automation, but NetSuite WMS is specifically tailored for warehouse management and distribution operations.

NetSuite WMS offers advanced warehouse functionality to help improve operations and lower costs for warehouses; including inventory and warehouse management, cost management, integrated shipping and fulfillment, and purchasing and vendor management.

 

NetSuite WMS Features

NetSuite WMS simplifies warehouse management and distribution operations with cutting-edge technology.

Key features include:

  • Bar Code Scanning
  • Wireless RF/Mobile Handhelds
  • Advanced Wave Management
  • User Defined Putaway and Pick Strategies
  • System Directed Putaway and Picking
  • Order, Cluster, Bulk and Zone Picking
  • Dynamic Forward Pick Replenishments
  • Cycle Counting
  • Lot/Batch Number with FIFO & FEFO
  • Expiration and Shelf Life Tracking
  • Serial Number Tracking
  • Multiple UPC Codes
  • Integrated Advance Ship Notice
  • GS1 Label and Packlist Printing
  • Inventory Tracking with License Plates
  • Kitting
  • Work Orders and Assemblies
  • Labor Productivity Reporting
  • Warehouse Dashboards

 

The Benefits of NetSuite WMS

With industry-leading features such as mobile RF barcode scanning, wave planning, space management and more, NetSuite WMS increases efficiency, improves operational excellence and improves ROI for warehouses of any size and complexity.

Lower Distribution Costs. Space savings, cycle count reduction, and lower labor costs ultimately decrease distribution costs and improve ROI.

Increase Customer Satisfaction. Reduce shipping errors and increase order fill rates and fulfillment accuracy to enhance customer satisfaction.

Improve Operational Excellence. Gain real-time access to transactions and inventory movements and increase visibility into the warehouse.

 

To learn more about how NetSuite WMS can help leverage and grow your business, download NetSuite’s WMS Data Sheet, or contact us online.

5 Effective Ways to Break Down the Barriers Between Sales and Marketing

Grow Your Business Towards Success with an Integrated Sales & Marketing Strategy

In today’s digital age, integrating sales and marketing roles is more important than ever. Gone are the days when sales sat on the phones or walked into offices cold while marketing worked in an entirely separate department. Today, both marketing and sales teams work towards one goal: growing a business. And they need to do it together.

From the first marketing touch point to the final sale, marketing and sales teams must work together to manage the customer journey during the various stages of the lead/sales funnel. They must also work together to nurture the customer beyond the sales funnel and pipeline.

But this is no simple task.

With the rise of technology and increasing consumer demands, the roles of marketing and sales are shifting in parallel. Marketing is all about generating leads, whereas sales is about converting them. These two teams should be closely integrated, but in many firms, they’re far from that.

Without a coordinated marketing and sales approach, companies can lose leads and, ultimately, revenue. So, what can you do this year to help your marketing and sales teams connect?

Here are 5 effective ways to break down the barrier and grow your business towards success:

 

1. Communication is Key

Barriers often exist between sales and marketing because of poor communication. Establishing transparent communication between the two teams is critical, so it must be the first step towards alignment. Regular meetings between sales and marketing teams will help open communication to give feedback on leads quality and efforts.

Because marketing is responsible for developing the message and strategy behind a brand’s products or services, this message needs to be clearly communicated to the sales team. The idea here is to help sales and marketing feel like they’re on the same team. A shared brand vision is important to establish in an organization, so all teams are on the same page and speak as one company, using one voice. The more that communication lines are opened and defined, the better.

 

2. Make the Buyer the Center of Attention

Marketing and sales should always make the buyer the center of attention. For both teams to be successful, marketing and sales need to be aligned on what they need from each other and what they are accountable for.

For sales to provide the greatest value, marketing must provide key insights into the customer journey and oversee delivering measurable results and data that help sales build their pipelines. In turn, improved pipelines allow marketing to get better insights into what converts prospects into customers. By providing visibility into future potential revenue and working together to convert qualified leads through pipelines, both the marketing and sales teams heighten their chances of increasing revenue.

 

3. Sync Your Sales and Marketing Platforms

Sales and marketing teams operate together efficiently only when their software platforms, such as a marketing automation tool and CRM, speak the same language. To successfully align the marketing and sales teams, their software platforms must be consistent, streamlined, and accessible to each other.

Marketing should support the sales team in determining qualified leads, collecting data, and delivering and observing key points and trends in the sales process. By sharing valuable data on a joint platform, both teams can see into a prospect’s full customer journey and buying cycle. In turn, helping move the customer through the sales funnel to maximize results.

 

4. Engage Sales in the Content Creation Process

A defined content creation process gives marketing and sales a way to work together to create compelling content. Because sales reps are the ones who know first-hand what matters to prospects and clients, they are a great source for content inspiration for marketing to then write to.

By implementing proper tools and getting a better understanding of the customer journey, marketers can optimize content to be used at specific points along the journey. This allows the sales team to serve the right type of content at the right stage in the sales cycle.

 

5. Regularly Measure and Monitor Results

To know if any of your efforts are paying off, it’s critical to put the right people in place to measure and monitor results and make sense of analytics and data. In a data-driven world, it’s imperative to have marketers who can accurately translate data into valuable information for your sales team to understand and use to qualify leads.

 

For more information on how World Synergy can help align your sales and marketing goals, contact us.

Is It Time for a Website Redesign? Here’s How You’ll Know

6 Smart Reasons for a Website Upgrade.

In today’s advanced online landscape, the web is likely the first place your customers and potential customers are going to look to learn about your business. In order to attract your target audience and online visitors, it’s crucial to keep your site up-to-date and relevant. Check out our following list to see if your company is overdue for a website redesign.

 

1. It’s been 3-7 years since your website design was touched.

The average lifespan of a well-designed website is 3-7 years. However, as the web continues to advance and change, a good rule of thumb is to redesign your site every 2-3 years. There are always new developments that create better, more user-friendly experiences for web users and we recommend that no matter when your current site was last built, you should constantly be updating your website’s content to add relevant information for users (and Google!) to explore.

 

2. Your site isn’t responsive.

When visitors enter your website via a mobile device, are they able to navigate around and read your content with ease? In 2017, a little over 50% of website traffic was generated through mobile phones. If your website isn’t mobile-friendly with a responsive website design, your turning away half of the users that try to visit your site, which negatively impacts your website bounce-rate, sales, and engagement. A responsive website allows users to access your site via mobile phone, tablet, laptop, or other platforms while creating a consistent customer experience every time a user visits your site.

 

3. Your website has long load times.

If your website takes longer than 3 seconds to load, you could be losing nearly half of your visitors. Users today expect things to be available right when they want and need them. And your web pages are no exception. It’s pretty simple: the faster the speed of your website, the happier your visitors will be. Fresh, optimized page load time leads to noticeable improvements in customer experience, conversion rates, and ultimately, your sales revenue.

 

4. You can’t find your own website on Google.

The whole reason you’re online is so customers and prospects can find you there. If you type your brand name into Google and your site doesn’t appear as one of the top 5 results – you have a major problem! Accessing your site is how your customers find information about your business, figure out how to get in touch with you, and potentially purchase your products/services. An effective optimization strategy will help your brand name rank high and drive visitors to your site.

 

5. You can’t update your own content.

The inability to control what’s on your site makes it hard to stay current and provide your users with the most up-to-date information about your company. If you’re no longer offering a certain product or service, or have extended hours of operation, your customers need to know. Keeping your site current with updated content increases users’ trust with your website and brand.

 

6. Your website isn’t capturing sales leads.

So you invested in a website a few years ago, and it’s not doing anything to help your sales. No forms, no calls, no emails – nothing. This is a problem! Your website exists to build your customer base, so if you’re not getting the results you want, it’s just useless web real estate. A re-design can help. Examining your site’s conversion rates (visitor-to-lead and lead-to-customer typically being the most important) can provide you with a clear idea of what needs to be adjusted.

 

For more information on how World Synergy can help your business grow with a new or updated website design, contact us.

Microsoft SharePoint: What It Is and Why It Matters

Microsoft SharePoint can be utilized to solve a variety of needs for your organization.

As organizations continue to adopt policies that allow employees to work remotely and use personal devices for work-related tasks, it is more important than ever for leaders to consider how to keep a company streamlined and organized.

A flexible, accessible, and collaborative platform that stores documents, information, and communication all in one place will help companies who are looking to grow and scale. Especially, a platform that is cloud-based and supports and integrates with an organization’s day-to-day functions.

Developed by Microsoft, SharePoint is a great tool that serves as a document management and collaboration tool where files are stored, organized and shared within an organization. Microsoft SharePoint can be configured to run an intranet portal, extranet, and various websites, all of which are centralized to help teams collaborate, streamline data management and improve efficiency.

 

If you are looking for a scalable tool to help your organization grow, here are a few reasons to consider SharePoint:

 

Utilize a Single, Integrated Platform

SharePoint is built on an open, scalable architecture with support for Web services, meaning you can store all your business information in one central spot. This can range from things such as updates from Management to important announcements or events. SharePoint brings all of your information and communication to one internal platform so your team can quickly find the information they need when they need it.

 

Enjoy a Simple, Familiar & Consistent User Experience

SharePoint is tightly integrated with client desktop applications, e-mail and Web browsers to provide a consistent user experience across any platform. This simplifies how people interact with content, processes and business data, which ultimately makes your day-to-day easier.

 

Put Context Around Documents and Folders

A traditional document storage facility is usually a folder on a server somewhere. SharePoint is effective because it brings context to a folder by tracking versions of a document. When a document is updated, you see a change to the file name to represent versions – it’s an evolving piece of information that has a history as well as context.

 

Enable Constant Communication With Your Team

SharePoint brings collaboration to the table so that all staff can see important information and communication in real-time, from anywhere. Forget lost or deleted emails, SharePoint encourages collaboration and provides staff with the ability to connect with each other via a central portal.

 

For more information on how SharePoint can improve office productivity and increase collaboration, contact us.

7 Compelling Reasons Your Business Needs SEO in 2018

Your Business Needs SEO in 2018

In the age of Google and online searches, simply having a website is not enough. 

Just because you have a website, how are people going to find it? To make your website effective and worthwhile, a strong SEO strategy is a necessity.  

 

What is SEO? 

At a high-level, SEO, or search engine optimization, is the way of managing the visibility of a website on a search engine’s results page. The goal of SEO is to increase search visibility, which in turn will increase site traffic. 

Here’s how it works.  

Google ranks sites based on a combination of two categories: relevancy and authority. Relevancy is how close the content of a page meets a user’s needs and expectations. For example, imagine you searched for “women’s boots” on Google. The search results that appear have been optimized for the term “women’s boots” – making them relevant for Google to pull onto the results page. Authority is a measure of how trustworthy or authoritative the source of the content is. Certain tactics, including on-site optimization, ongoing content marketing, and off-site optimization help with this. 

So, if you have a strong strategy for incorporating relevant keywords in your website, you have a higher likely-hood of being relevant on Google searches. As a result, driving higher engagement, sales, and much more.  

 

Here Are 7 of Our Top Reasons to Invest in SEO this Year: 

 

1. SEO Yields a High ROI

SEO is one of the only marketing methods that allows you to generate high volumes of traffic and attract qualified leads to your website for a minimal investment. The investment that you allot for SEO will help take your business a long way with increased traffic leading to more revenue generation. 

 

2. SEO Helps Build Your Brand

SEO helps people become aware of your brand and grows the visibility of your website online. With a targeted keyword list and fresh content strategy, when prospects search for specific keywords that you have optimized for, they will see your brand. Not to mention, SEO is 24/7. Once you rank high in search engines, your brand is promoted while your company sleeps.   

 

 3. SEO is Affordable

Optimizing a website is essentially free unless you boost ads through PPC. The only investment in SEO is the time of an individual or team – whether you choose to outsource to a marketing agency or hire an internal marketing team.  

 

4. SEO Helps You Stay Ahead of the Competition

According to recent studies, 81% of shoppers conduct online research before buying a product or service. By optimizing for specific keywords based on your product offering, potential consumers will see your brand name before even entering a store or deciding which brand to purchase from online. This enhances your sales and either sets you apart from your competitors who don’t take advantage of SEO or levels the playing field with those who do. Meaning, you won’t be over-looked when people search for your products.

 

5. SEO Gives Small Companies an Edge on Larger Companies

If you own a small company, you may find that it’s hard to compete with the big dogs when it comes to advertising. A strategic SEO plan is your exception. While large brands may spend millions of dollars on advertising, an effective SEO strategy will help you gain higher rankings and go in the back door to acquire customers without spending an extreme amount. 

 

6. SEO Increases Trust for Your Brand

SEO provides an easy way to pre-qualify your brand and present authority to prospects. If you are on the first page of Google, potential customers will immediately see you as an authority in your space and will have fewer hesitations about giving you their email or credit card information. 

 

7. SEO Pulls-In Quality Traffic

Traffic generated organically has a high likelihood of converting. Why is this? Because those that click through to your website are searching for a problem that you solve. Better yet, they are already interested in your products and services. You can “pull” traffic to your business without having to “push” out advertisements to persuade people to buy.

 

For more information on how World Synergy can help grow your organization with a custom SEO strategy, contact us 

The Benefits of Moving to the Cloud

We’ve been talking about “the cloud” for years now.

With advancements in technology, the adoption of cloud-based technology is rapidly growing. Especially among small to mid-sized businesses. In fact, it’s safe to assume your business is probably using cloud-based tools in some capacity. Ever heard of Dropbox? Cloud-based. Facebook? Also cloud-based. The list goes on.

“The cloud” refers to a collection of servers located at a central location that store data or serve various technologies. You can host many applications, data, email and other functions “in the cloud,” which has far more power and resources than an on-site server. As a result, it’s become unnecessary for some businesses to maintain an on-site server when the cloud is a more efficient and effective option. And with devices getting cheaper and internet connectivity exploding, cloud computing is a smart, viable option for business owners.

Maybe you see the value in cloud computing, but you haven’t quite made the decision to move your business to the cloud. Here are 5 reasons to move to the cloud and take that next step to drive your business toward success.

 

1. Enhanced Security

Every digital device that holds your company’s sensitive information is a security risk for your business. Think of your employee’s laptops and mobile phones that store company data. If a device gets lost or stolen, there’s a chance it will get into the wrong hands, which threatens your organization.

Moving to the cloud boosts an organization’s defenses and limits hackers’ chances of stealing private, digital assets. When you store everything in the cloud, you have complete control over who gets to see and handle company assets. You can set up parameters for certain employees to only access specific items, and you can remotely wipe clean a lost or stolen device before anyone finds sensitive information in mere minutes.

 

2. Cost Effective

With the cloud comes cost savings. Not only does the cloud eliminate the expense associated with physically storing and maintaining the resources that power that technology, but it eliminates the cost of computer equipment, an IT support team’s time, and additional software or storage. Most cloud platforms allow you to make monthly or annual payments as a part of a membership, without having to worry about any outside expenses.

The cloud also provides the ability to scale quickly and easily. With cloud storage, you can simply purchase more storage or resources in the cloud as you need them. You can also scale back when necessary, meaning you save money by eliminating resources you don’t need.

 

3. Improved Flexibility

Because the cloud is driven by the Internet, you can typically access cloud-based technology from any device with an Internet connection.

This means that when everything is uploaded to the cloud, you can work on anything, from anywhere, updated in real-time. At your desk, while waiting in line, or even on an airplane – the cloud enables access all over the world. As a result, cloud computing helps create a flexible workplace; employees can work from home, remote offices or in a different country. In turn, this gives employees more time in the day to work from where they want, when they want. Which, ultimately, can enhance employee productivity and collaboration.

 

4. Constant Backup and Disaster Recovery

When you store your data in the cloud, your assets are automatically backed-up. You never have to worry about a natural disaster or fire ruining your on-site storage and setting you back years in time and money. Your data lives in the cloud, which is virtually untouchable by any physical force.

 

5. Reduced Administrative Work

Cloud-based ERP software enables you to access reports at any time. You can access cash flow and profit and loss statements instantly and in real-time, with updated information that is customized to match what you need. This helps them keep an eye on what’s going in and out to make good decisions that will lead to the scaling-up of your organization.

 

For more information on how World Synergy can help your organization move to the cloud, claim your free Cloud Readiness Assessment or contact us.

Why Your Business Needs Video Marketing in 2018

It’s no secret that the use of video marketing is on the rise.

By 2020, video marketing is expected to account for 79% of global internet traffic. Why is this? The answer is simple. Video is what users want and trust, and brands have recognized that video is effective so they keep producing more. It’s the most effective marketing strategy for organizations to enhance brand recognition, promote products and services, and reach consumers. That said, if video marketing is not incorporated into your organizations content marketing strategy in 2018 – it should be.

To help you better understand the benefits video marketing, here are a few key reasons why you should leverage video in 2018 to enhance your organization’s marketing and sales strategy:

 

Video Improves SEO

Google loves video. In fact, adding a video to your website can increase the chance of a first-page Google result by 53 times. Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content.

Google now owns YouTube, which is the second largest search engine on the web (right behind Google). Meaning, together they’re essentially an SEO powerhouse waiting for you to share videos with their users. Optimizing your videos on Youtube for SEO (done by including catchy titles and descriptions and adding a link back to your website, products, and services) opens a door to the world of interactive videos, which gives potential customers a way to take the next step.

 

Video Enhances Email Click-Throughs

When used in an email subject line, the word ‘video’ can boost the open rate of an email by 19%. On top of this, studies show that 4 times as many customers would rather watch a video about a product than read about it. Therefore, adding video to your monthly email campaigns around product offerings catches the attention of users looking for quick, relevant information. In turn, getting them to open your email.

 

Video Appeals to Mobile Users

Video and mobile go hand in hand. In fact, 90% of consumers watch videos on their mobile device. As mobile devices become more and more ingrained in people’s everyday lives, this statistic is only expected to rise. Promoting videos on platforms that are frequently utilized on a mobile device (such as social media) gives your video a higher reach volume than by just hosting it on your website. And, if your brand already has a social media presence and solid following (which it should!), sharing videos is very easy.

 

Video Encourages Social Shares

Social media provides a hub for users to share updates, trends, and thoughts with friends and family. Videos that appeal to user’s emotions and beliefs or interests are likely to be shared to a much larger network – increasing video reach by exponential amounts.

With all that said, by utilizing video on social media, not only is your brand message reaching a large network of users – but if users like it and share it, it’s also reaching their networks. The opportunity for branch reach on social media is nearly endless:

  • 500 million people watch videos on Facebook every day
  • 10 billion videos are watched on Snapchat every day
  • 82% of Twitter users watch video content on Twitter regularly
  • 8 out of 10 18-to-49-year-olds watch YouTube in an average month

 

Video Engages Everyone

Video is a great tool for learning, but it’s also super easy to consume. Meaning all users – even the laziest of buyers – could have an interest in learning more about your what your video has to offer. Consumers look for quick, easy-to-understand information, and a video that can quickly show a product or service will capture a wide audience.

Producing videos for your business requires creativity and knowledge, and when done right, helps to enhance customer engagement to drive sales and grow your company reach. Investing in a video marketing strategy in 2018 will help take your organization to the next level, as video marketing is showing no signs of slowing down!

 

For more information on how World Synergy can provide video production services for your organization, contact us.