World Synergy was recently featured in Crain’s Cleveland Business on October 26th, 2016.
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World Synergy lands what it’s looking for in Beachwood move
World Synergy LLC, an integrated marketing firm, couldn’t find the new office space it wanted to stay in Solon, so it’s bound for Beachwood after finding the right combination of office space and incentives.
The 24-person company has received an incentive agreement from the city of Beachwood providing it the ability to receive a check annually from the suburb equal to 30% of the city income tax paid by its employees. The incentive would be in place for three years. The firm’s application said it plans to expand its payroll with another 22 jobs over the next three years, which would take its payroll to $2.85 million annually from $1.6 million in 2015, the first full year it’s scheduled to be in Beachwood.
Glenn Smith, founder and CEO of World Synergy, said the company needs room to grow.
“We’re literally sitting on each other’s desks here,” Smith said in a phone interview. Over the past 11 years, the firm grew to its current size in a 3,000-square-foot office at 6830 Cochran Road. The 5,500 square feet that it has agreed to take at 3700 Park East Drive, which is known by its address, will give the firm room to expand and accommodate additional hires it forecasts making, Smith said. Moreover, owners of 3700 Park East, an affiliate of Beachwood-based ORG Portfolio Management, agreed to make additional space available if the company needs it.
World Synergy had its tenant rep, the Cleveland office of Avison Young, scour the market for opportunities before it settled on the Beachwood location, Smith said. The company ruled out a move to downtown Cleveland because it did not want to burden its employees with additional drive times, Smith said, and “not a lot of our clients are downtown, although it was an exciting idea.”
Smith founded World Synergy 18 years ago with the idea of combining both web, and later mobile, technology services with other more traditional marketing services so clients did not need to hire multiple vendors.
“Then it was like a boxing match between the right brain and left brain,” Smith said of the idea of combining programming capabilities with more traditional marketing skills such as email marketing. “Once they began communicating, it was refreshing.”
World Synergy has forecast its gross sales at $3 million in 2016, a 27% increase from last year. Its clients are primarily middle market companies in manufacturing, distribution and professional services.
When World Synergy settles into Park East this December, it will occupy space on the building’s third floor that was formerly occupied by Brandmuscle, a technology services firm that outgrew the space to move downtown.
“There’s a good vibe there,” Smith said.
Edward Schwartz, an ORG principal, confirmed the owners of the building are doing a deal with World Synergy.