Strategic Marketing: The Value Proposition

Identifying your “why” is the first step towards business growth.

The value proposition is a three step process that identifies why you are in business, why your ideal clients remain loyal to your business, and why your customers and vendors continue to conduct business with you. Through the value proposition process, we develop your strategic plan and marketing roadmap by diving deep into your “why,” or the essence of your business.

In a Nutshell: Our Strategic Value Proposition Roadmap

Watch: Road Trip – Value Proposition

Stage 1: Objectives

Set marketing and revenue goals that are SMART (Specific, Measurable, Achievable, Realistic, Timely).

Stage 2: Discovery

Determine appropriate assessments, implement surveys, identify your target audience, pin down personas, and identify USPs (unique selling propositions).

Stage 3: Roadmap

Assess strategy efforts, apply tactics, use applications and tools, and report and reflect on efforts.


Long term success for your organization requires long term planning.

The essence map visualizes the synergistic relationship between you and your customers.


the value proposition











Developing a marketing strategy for your business will strengthen your brand, visibility, and sales. By identifying your needs, a strategic plan can include research, evaluation, communications, and channel marketing, resulting in achievement of goals and ROI.

Contact us today to begin the process of exploring your essence with the value proposition.